It was also very crucial that all of the packaging for Wild Vanilla Studios be eco-friendly. Gayle wanted the overall look and feel of her branding to be understated and relatable, but at the same time, luxurious and high quality. The Wild Vanilla branding includes a wild flower pattern which incorporates a bee with geometric wings and a few stickers for pops of colour.” says Chloe. For Gayle I worked in pencil initially, and then re-worked these drawings on my iPad in a vector format, so the design work was really flexible for the print process. “When we selected a direction to focus on, I started the design process. The initial design ideas submitted by Design by Smith reaffirmed that Chloe understood everything they were hoping to create and convey with the Wild Vanilla Studios branding. They then explored the look and feel of the brand through idea boards to help identify what might appeal to Gayle’s client base. It was essential for Chloe to fully understand Gayle’s brand story, target audience and what’s unique about her product before starting any illustration or design work. ![]() To get started, Chloe created a very detailed brief and made sure that she understood exactly what Gayle was trying to achieve with every element of the branding. As soon as Gayle and I had our initial conversation I was flooded with ideas – I knew we’d make a great team.” I thrive on supporting small businesses with thoughtfully considered, ethical products – with values that align with my own. I knew as soon as I saw Chloe’s website and portfolio that this was the creative agency I wanted to work with!” says Gayle.Īfter getting in touch and having an initial discussion of what the project would be, Chloe used her briefing form to gather as much info as possible before working on the concepts.Ĭhloe shared: “The Wild Vanilla Studios project from the outset sounded like the type of work I love to be involved with. I had to know who was behind this incredible work and so a few Google searches led me to Chloe at Design by Smith. I searched her on Instagram and immediately noticed how unique her branding was and her gorgeous, illustrated logo really caught my eye. I then randomly stumbled across a wonderful artist (Georgia Fiennes) that was exhibiting at an art gallery in my local neighbourhood. “I’d seen some really wonderful portfolios and thought I’d created the perfect shortlist of creatives that I wanted to approach and potentially work with. However, little did she know that the creative that she was looking for all along was a local!Ĭhloe Robertson is a UK-based artist and illustrator who works on creative projects for independent brands – from boutique shops, photographers, and interior designers through to artisan food businesses and gin makers! To help narrow down her search, she compiled a list of creatives she thought would be fitting to work with. In order to bring her business to reality, Gayle needed just the right creative to collaborate with. Created with an intent to support fellow small businesses, Wild Vanilla Studios also promotes the importance of sustainability. The studio carries a variety of brands who share their same values on sustainability and being environmentally-friendly. Every order and gift lovingly prepared and packed by Wild Vanilla Studios goes out with beautiful packaging that is also sustainable and eco-friendly. “I also wanted to take it a step further and for our customers to feel that a substantial amount of care and attention went into the packaging and presentation of every item or gift purchased from Wild Vanilla Studios. They hope to create memorable moments through exceptional gifting and strive to make each customer's experience as seamless as possible. Wild Vanilla Studios is a UK-based, luxury gifting and lifestyle service that showcases lovingly curated and beautifully presented goods. For this project, she collaborated with Chloe Robertson of Design by Smith, a full service creative studio based in England. She envisioned creating a platform that would make shopping from these brands easier and more accessible for the market – leading to the creation of Wild Vanilla Studios.īefore she could fully start, Gayle needed to find the right creative to help construct the perfect branding for her new business. With this in mind, Gayle Davenport wanted to help out the community in the best way she could think of. ![]() In recent years, there has been quite a rise in the start-up of many small businesses. This nods to the care shown for each selected product - where it comes from, the environmental impact and, of course, her customers.” - Chloe “The bee wing in the pattern is echoed in the logo which also hints at a heart and a new shoot. ![]() Creatives: Design by Smith x Wild Vanilla Studios
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